Company Meta introduced artificial intelligence (AI) models Muse Image and Muse Video, which allow you to create photos and videos using images from Instagram user accounts. What is this function and is it possible to prohibit the use of your materials, I figured it out RTVI.
According to Meta, the new Muse Image model was trained to search the Internet for factual data and visual references in real time. It is also “closely linked to the Meta ecosystem,” so it functions “in conjunction with social tools,” which includes Instagram.
“Users can create images with friends and reimagine their Instagram photos. Our continued investment in image and video generation will enable creators and businesses to create dynamic content across all products,” Meta said in a statement.
The new feature will affect all public Instagram accounts. The administration insists that it is impossible to use photos from closed accounts. You can access content from another person's public page by simply tagging it in a request to the AI. The person will not receive notifications about the neural network generating content using his photos and videos.
“People can create content based on your Instagram content using Meta's AI capabilities. Depending on the other user's settings, this means that your reused content may be found in search engine results,” the Instagram support site also states.
The only exception was made for minor users, whose content can only be used by those they follow.
You can hide your data from Meta neural networks in the Instagram application settings without changing your profile to private status. However, any AI content created while the feature was enabled will not be deleted.
“If you have a public account, any Instagram user can reuse your photos, Reels videos, and feed videos published after the feature was introduced, in part or in whole,” the support team notes.
To prevent AI Meta from using your Instagram page content, you must first click on the three bars in the upper right corner of the application. Then you should find the “Interaction with you” section and the “Reposts and reuse” item. In it, you need to disable the option “Allow users to use your content on Instagram and using artificial intelligence features in Meta.” Both the function itself and its disabling are not yet available in all regions.
As Meta added, to allow people to check whether an image was created by artificial intelligence, Muse Image has built in an invisible Content Seal watermark system. Images created by the model contain “a hidden signal of origin that remains unchanged even when cropped, compressed, resized, or screenshotted,” Meta details.
