Outreach is the establishment of relationships with potential partners, bloggers and influencers for mutually beneficial cooperation, PR, joint promotion and link exchange.
Outreach is also called informal contacts with representatives of the target audience in order to find opinion leaders who will spread information about the brand in their social group.
Why is Outreach needed?
Companies use Outreach to achieve the following goals:
- increase awareness and involvement of the target audience;
- improve the site’s organic performance by exchanging links;
- increase competitiveness by searching for and entering new market segments;
- establish long-term partnerships with brands or bloggers who work in related niches or have similar interests and principles.
How to properly organize Outreach.
7 Tips for Successful Outreach
To effectively promote your brand with this tool, follow seven simple tips.
- Learn the rules and restrictions when sharing links. If your site gets a lot of links in a short period of time, Google may suspect you of fraud. A search engine can lower your position in organic results or ban your site altogether.
- Search for relevant partners. If an authority has linked to your site, that’s good. However, authority is only one part of the puzzle – your outreach efforts may be wasted if the site’s target audience does not share interests with your CA.
- Contacts with site owners. Try to get in direct contact with decision-makers, so that it is easier to agree and understand whether cooperation is possible and under what conditions.
- Check the site’s rating. The rating of the site indicates whether it is a real site or whether it is one of the elements of a fraudulent scheme.
- Services such as Ahrefs, Moz and Semrush determine the site’s domain ranking. Your goal is relevant sites with the highest ranking possible.
- Decide on a content strategy. Outreach is the exchange of links or advertising, but also content. Develop your style of writing articles and posts so that potential partners can immediately understand if they are interested in working with you.
- Search for relevant bloggers on social networks. Bloggers are a powerful force in online advertising today, so it would be good to partner with a blogger with a large audience on Instagram or Facebook (depending on where your target audience is most active). It should not be just a product placement in stories, but a promotion of your goods and services, a closer acquaintance with your brand.
- Analyze Outreach effectiveness. Use Google Analytics, Buzzstream, integrated marketing tools on Instagram and Facebook, etc. to monitor the success of Outreach campaigns and adjust your strategies.
