Logo Application Methods: TOP 10 Techniques

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Many companies want their employees to stand out, so they look for where to brand their workwear. Applying logos to items is in particular demand. It is interesting for both private entrepreneurs and ordinary people who know what they want and are not afraid to experiment with their wardrobe. The main thing is to choose the optimal method of applying the logo to clothing in accordance with the conditions of its use and the type of fabric.

There are many options for transferring a picture or pattern to a material. The 10 most effective techniques are used most often.

Silk-screen printing

The method involves directly transferring an image from a printing plate to fabric. The master uses various special dyes. Bright colors and shades are selected. Silk-screen printing is considered the most budget-friendly option. It is usually chosen by those who order more than 50 copies.

Advantages:

  • versatility;
  • affordability;
  • brightness;
  • presence of effects.

Experienced specialists add fluffiness and other textures to pictures.

Silk transfer

There are methods of applying a logo that allow you to place an image in hard-to-reach places, for example, near seams. These include silk transfer. The image is printed in a “mirror” form using silk-screen printing on special paper. Then the logo is transferred to the surface of the item using a heat press. Advantages: bright colors, the ability to apply a large pattern, reflection of halftones. The method allows you to print even barely noticeable patterns.

Embroidery

The most reliable and labor-intensive method of applying logos is embroidery. It is done with a special machine. The master works with the embroidery program and loads it into the equipment. He has only one task – control of the technological process.

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Embroidery can be applied to workwear or any other product, as well as to a chevron. It is durable and resistant to mechanical stress. The embroidered logo does not fade even with prolonged exposure to ultraviolet rays and does not change its appearance after dry cleaning.

Embossing

Modern methods of applying a logo to workwear vary in price and quality. One of the effective methods is embossing on leather. The craftsman makes a cliché and uses it in his work. The design is applied to the material using a blank.

Embossing a logo on leather looks presentable and allows you to personalize clothes, a diary, a wallet and other products.

Direct digital printing

The design is applied using a special printer. It directly affects the product: the ink allows you to “stamp” a beautiful and bright logo on the finished product. This technique is used in the textile industry.

The main advantages are the printing speed and affordability of the method. Another advantage is photographic quality.

Sublimation printing

The selected logo is applied to paper using sublimation ink and a printer. The design is transferred to the material. A heat press is used. The main area of ​​application is light-colored textiles. This means that T-shirts with a composition of 100% white polyester are suitable for printing.

Pros:

  • drawing of small elements;
  • clarity of the image;
  • invisibility of paint to the touch;
  • cheapness.

The sublimation method is considered to be practically eternal, since the material fibers are dyed.

Thermal transfer (Flex/Flock)

Methods of applying a logo to fabric Flex and Flock are in special demand. Printing with thermal films is suitable for any stable materials. Flock is velvety and slightly convex. It has an adhesive base. If we consider Flex, then the oilcloth material is smooth. It is pre-cut to the size of the picture.

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The most significant advantage is the speed of production. A thing with a logo applied by thermal transfer can withstand about 50 washes. The images are bright, the color is saturated. Using this technique, you can achieve high precision in detailing large elements of the picture.

Additional options include: holograms, glitter, metallic.

Foiling

The technique is quite complex: a glossy metallized film is applied to the thing. This should be done very carefully so that the logo is smooth and clear.

Possible colors for applying foil logos to materials and work clothes:

  • bronze;
  • red;
  • green;
  • blue;
  • gold;
  • silver.

Hot foiling has become very popular recently. It is used on objects and materials that can withstand high temperatures, unlike cold foiling, which is not resistant to them.

Etching

A very complex but effective method of applying a logo. Its essence lies in the fact that the fibers of the dyed fabric are discolored. The pattern is soft and attractive. The main advantage is a neat and accurate image.

With the help of etching, clothing is minimally exposed to mechanical and other influences. The logo does not change color, shape, and does not deform over time.

Chevron

This is a popular method of applying designs to items. In addition to logos, you can print your full name and other information on hats or work clothes. The logo is applied to the chevron, then fixed to the product. It can be glued or sewn on.

These were the most popular methods of applying a logo to clothing. If you do not know which of them will be optimal for branding in your case, consult with experts.

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