Norway national football team striker Erling Haaland, on the eve of the match against England in the quarter finals of the FIFA World Cup (2026 World Cup), surpassed English football players in the number of search queries about himself in the British segment of Google, notes the local newspaper The Guardian. Internet users are discussing his failed career in hip-hop, his crazy style of running social networks and extraordinary fashion images – RTVI has collected the main things that the Norwegian will be remembered for off the field at this World Cup.
Hermes bags and cowboy boots
A number of fashion media outlets noted 25-year-old Haaland’s passion for bags at the start of the 2026 World Cup. According to Hello, the main element of the collection of the two-meter Norwegian is the Hermès Birkin models, in particular from limited editions, and the total amount of accessories he purchased exceeds $500,000.
In addition to the Birkin, Haaland added to his wardrobe several rare and roomy Hermès Haut à Courroies (HAC) bags, which have been out of production for a long time and were originally created for equestrians.
The French brand has not yet rewarded the football star's passion for its products. Officially, Haaland is only the face of the Italian brand Dolce & Gabbana, in whose clothes he regularly appears at events, including with his beloved Isabelle.
Haaland celebrated his victory over Ivory Coast on June 30, which sent Norway into the round of 16, by going to a cowboy clothing store in Dallas, Texas, where he was photographed wearing his signature boots and hat.
On the footballer's T-shirt there was a provocative inscription “Kiss My Dallas” (“Kiss my Dallas”), which obviously refers to a consonant obscene call in English.
Failed rapper
Against the backdrop of Haaland’s successful performance at the 2026 World Cup, the Internet remembered a video that the scorer had long ago uploaded to YouTube. In it, he and his partners in the Norwegian youth team appeared as a rap group called Flow Kingz.
The 2016 recording has surpassed 20 million views in recent days, and DJ Kygo, whose tracks the song originally became a parody of, responded with his own remix.
As Euronews notes for those whose Norwegian is “not very good,” Hollan, under the pseudonym Lyng, sings with his comrades about how he ate Caesar salad and flew to the Bahamas without telling his wife. The appearance of an oversized football player driving a children's car adds to the absurdity of creativity.
“Bro became a football player to promote his songs,” one of the commentators on YouTube jokingly revealed the Norwegian’s secret.
Both the Viking and the Baby Girl
As the Associated Press (AP) notes, the duality of his image played in favor of Hollan’s viral popularity. On the field, he appears as a powerful ramming forward and celebrates successes with teammates and fans, imitating Vikings rowing in a boat.
Off the field, Haaland is becoming what English-speaking users have dubbed a babygirl on TikTok and other social media, demonstrating her openness and spontaneity.
The footballer himself on Instagram, where he already has 60 million followers, does not hesitate to joke about the victory over Brazil, hugs a virtual Shrek and admits that he cannot stop scrolling through memes of himself. The Norwegian noted the other day that the atmosphere in the USA, where Norway played a number of World Cup matches, contributed to this mood.
“I like the Americans, they are also hilarious in their own way. The World Cup is going great so far,” Haaland said at a press conference on Thursday.
The Norway-England match will take place on July 11 at Miami Stadium, Florida, starting at 5:00 pm ET.
